Download , by Jacquelyn A. Ottman
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, by Jacquelyn A. Ottman
Download , by Jacquelyn A. Ottman
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Product details
File Size: 2354 KB
Print Length: 274 pages
Page Numbers Source ISBN: 1605098663
Publisher: Berrett-Koehler Publishers (February 14, 2011)
Publication Date: February 14, 2011
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00F9FMYK0
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Amazon Best Sellers Rank:
#566,693 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I bought this book for the Green Marketing class my professor started! If you want to know how to help our planet this is the book you need. I am using it to pieces literally. I'm going to have to order another book lol. It really is an easy read and at $16 it's a steal!!!
I bought the book after reading the excellent reviews written about the book. I have to say Ottman is great in marketing the book and her name. The book is easy to read as it is written in a language as if she is giving a presentation, so yes very easy to follow. But I found the book having a few main messages presented in 10 different ways. At a certain point you also get tired of - the 10 rules of this and the seven rules of that and the 11 rules of the other. As all the sets of rules have the same messages. All case studies which are probably 60% of the content of the book are mainly US, so difficult to relate to Europeans let alone other audience. I would have much preferred that Ottman takes a broader perspective and looks at not only green issues but sustainable marketing. All in all I would say as add up to the New rules of green marketing: green marketing out, sustainable marketing in.
Good resource for those looking to learn how to market using green marketing without watering down their ideas. My instructor personally knew the author, and I think this helped understand why the author wrote what she wrote even if I did not agree with what she was saying.
Important stuff, good seller
When I did an abrupt life and career change last year and decided to start Hipcycle, a green online e-commerce business, I read a bunch of new books about social media, new biz start up, environmental issues and the like, and this book really resonated with me because my mind was going in the direction of the tenets described in this book, but it helped me synthesize it much more coherently.So, in a sense, this book has played a major role in the development of an entire company!
It is an easy to read and useful book. It provides important information and uses real life cases to explain it better
Overall, it is a good book. The author gives many marketing idea and examples. At the end of each chapter there is a list of pointers. Easy to read .
This book has been well received by all the people we have given these out to. I haven't personally read it but the people in my sustainability area have really liked it.
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